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Direct Mail Copywriting
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly, This is a book for everyone who writes or approves copy--copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs direct mail copywriting and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, direct mail copywriting and direct mail that get more attention--and sell more products.
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